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Should I use a separate domain for cold outreach?

deliverability asked by Raymond · 14 hours ago · 88 views
Should I use a separate domain for cold outreach?

1 Answer

  • 28
    Smart Cadence Accepted Raymond · 14 hours ago
    Many senders use a dedicated sending domain, often a close variant of their main one, so that if reputation ever dips it does not affect their primary email. It is a common and sensible practice for higher volume sending.